CHEWING GUM, COLLINGWOOD & THE 1896 PREMIERSHIP

CHEWING GUM, COLLINGWOOD & THE 1896 PREMIERSHIP

Collingwood won the Victorian Football Association Premiership in 1896, They were aided, it was claimed, by a novelty product…chewing gum. In 1894 MacRobertson’s introduced the first, Australian made chewing gum.  It was marketed as being beneficial to athletes; keeping saliva flowing and containing medicinal ingredients. It was

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