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Posts Tagged Advertising

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VITA-WEAT – NOW WITHOUT ‘WORMS’

On March 17, 2024   /   Humour   /   2 Comments
Tags: Advertising, Arnotts, Peak Frean's, social history, Vegemite, Vita-Weat, Women's Weekly, World War II
VITA-WEAT - NOW WITHOUT  'WORMS'

Vita-Weat biscuits were introduced  in Australia in 1932, by the UK company Peek Frean’s.  For many years the factory was located in the Sydney suburb of Ashfield. The factory moved into its striking, art-deco building in 1937.  A clock tower (shown in the above photo) was a

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