In the 1940s and 50s A.P.C pills and powders were one of the most popular ‘over the counter ‘ drugs in Australia. They were sold under the brand names of Vincent’s or Bex. The highly successful advertising slogan for Bex was ‘ Stressed? All you need
Read more →Bex and similar over- the-counter drugs were at the height of their popularity in Australia during the 1950s and 60s. Claimed as a cure for all manner of complaints, they became a ‘pick-me-up’ for bored, frustrated housewives before the Women’s Liberation movement and the contraceptive pill changed
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