The familiar Redheads matches were first made in Australia in 1909 by Bryant & May, in the Melbourne suburb of Richmond. However, another brand came to the fore during World War II. There was scarcely an aspect of life in this country not affected by rationing, and
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ICE BLOCKS, TEN CENTS A POP! On April Fools’ Day 1978 Australian electronics entrepreneur Dick Smith arranged for a giant, fake iceberg to be towed into Sydney Harbour. In a co-ordinated campaign, 300 of his employees then rang various radio and television stations, saying ‘What on earth
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